Great news for recently bereaved pet owners: An emerging platform applies Amazon-style logistics to pet cremation, ensuring the ashes in your pug’s urn aren’t from some random corgi.
Angelpaw works with 10k+ vets to cover 100k+ pets per month on the world’s largest pet cremation tracking platform — essentially Find My Friends for pet remains.
Here’s how it works:
- When a pet dies, vets scan a waterproof RFID tag that stores all pet and owner data digitally.
- Fixed antennas and handheld scanners track the pet through every crematorium station.
- Owners receive updates at each step, from pickup to when the ashes are ready.
Ruff-ly speaking, how big is its market?
The pet cremation industry has historically run on trust and clipboards — a bit surprising for a $2.4B market projected to hit $3.2B by 2032.
Owners often wound up with the wrong ashes: a tough look when 51% of US pet owners say their pets are as much a part of their family as siblings or parents.
“Pet humanization” offerings — like premium food, DNA tests, and veterinary telehealth — are becoming increasingly popular. Angelpaw is a natural extension of that. If we treat pets like family in life, why wouldn’t we do so in death?
Other businesses play into that as well:
- CodaPet is a marketplace connecting families with vets who perform in-home euthanasia.
- Obituary Assistant now includes a plug-in for pet memorials, letting owners create digital tributes for fallen furry friends — not just human obituaries.
Woof! Any concerns?
Angelpaw is building a data layer on top of 100k monthly pet deaths. That volume could raise eyebrows over data privacy.
And some might find applying Amazon-style logistics to grief unsettling or distasteful. Does radical transparency help mourning, or does it industrialize the last intimate act we perform for a pet?
Still, the business case is clear: Americans spent an estimated $157B on pets in 2025, and death is a life stage we haven’t overhauled.
Digitizing the moment all dogs go to heaven could be lucrative.
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