While schools may still insist on calling mom any time a problem arises, there’s a new sign that dads are stepping up, too: surging minivan sales.
- With 393,812 vehicles sold last year, minivan sales were up 21%, compared to just 2% growth for car sales over all, according to research firm Edmunds.
- SUVs remain the most popular among people who want roomy cars, as minivans only account for 2.4% of the car market, Edmunds’s director of innovation told Yahoo Finance—but that’s the highest share minivans have captured since 2019.
And despite minivans being as associated with suburban moms as the Bedazzler, millennial dads helped get it there. The Chrysler Pacifica was the best selling minivan, with a 2% jump in sales year over year. Chrysler president Chris Feuell told Automotive News that new minivan features like off-road tires were attracting a new kind of buyer, “predominantly men around 40 years old.” Meanwhile, Honda said its Odyssey was the top-selling minivan among millennials, and its sales rose 10.2% last year.—AR
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