Great news for fall lovers who don’t have the time or energy to buy their own pumpkins, but do have the means — pumpkin concierges are apparently a thing.
What they are: essentially professional porch decorators who, for a couple hundred to thousands, will deliver seasonal decor to your doorstep and style your entryway into a Hallmark-worthy backdrop.
More of them are cropping up across the country, and this year, business is booming, per Axios.
A gourd-geous service
Packages typically include pumpkins, hay bales, and other fall items, but vary depending on price and aesthetic. For people who also want to outsource the clean-up, that’s often an option, too.
- In Virginia, Patch to Porch sells packages ranging from $300 for 28 pumpkins, to ~$1.3k for 96, including design, setup, and removal.
- In Salt Lake City, Pumpkin Porch Fairy offers style and sustainability, sourcing its decor locally, decorating, and then donating the items to the community or back to farms.
- In California, Sweet Thistle Farms cuts out the middleman, delivering pumpkins fresh off the vine, with packages starting at $400.
It’s niche, but not unlike other seasonal services, like holiday decorators who install Christmas lights, wrap gifts, and decorate trees, or Instagramable businesses like bed parties.
The trend is gaining steam, but…
… it all started five years ago in Texas, thanks to the OG pumpkin hustler and owner of Porch Pumpkins, Heather Torres, who’s turned her hobby into a six-figure business with 20+ employees, per Business Insider.
- She offers four packages, including a 30-pumpkin arrangement for $325 (the smallest and most popular package) and a $1.3k+ one for “the true pumpkin lover” that includes two 50-pounders and other decorative items.
Who in their right mind would pay so much for a temporary display? Apparently plenty of people: she sold out last year and is already sold out again for 2025.
Torres also coaches other entrepreneurs on how to start their own pumpkin concierge business (at $4.5k for a two-hour session) and has helped 12 others break into the business, per BI.
Now, she’s expanding her pumpkin empire nationwide by franchising.